Breaking down the barriers of the Chinese market
We know your business needs inside out
Your dedicated partner for China expansion - we navigate market entry complexities for foreign businesses across industries
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We mitigate market-entry risks for China-bound businesses
( Book a strategy session )
Food and beverage
COSMEtICS
CULTURAL EXCHANGE
FASHION
HI-TECH
EDUCATIONAL PROJECTS
We unify marketing, international business, and trade operations - delivering tailored strategies for each project's unique objectives
Trusted by 100+ B2B and B2C clients
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We empower startups and established businesses to successfully enter the Chinese market, develop new marketing channels, and scale operations
We run diverse projects across multiple industries
( Social media strategies )
( Launching Businesses & Crafting Winning Strategies )
( Tech and innovations )
( Brand management in China )
( e-commerce )
( EXPORT )
( INDUSTRY ROADSHOWS )
Chinese Social Media Marketing
Boost your brand in China! We manage your WeChat, Weibo, Douyin (TikTok), and Xiaohongshu (RED) accounts, launch high-impact KOL/KOC campaigns, and craft a strong brand identity. Through testing and analytics, we find the most effective growth strategy.
Send a request for social media promo in China
BUSINESS ACTIVATION & STRATEGY DEVELOPMENT
We create and implement tailored strategies, provide full-cycle support, and assist with launching businesses in China. ALONSY’s founders are based in China, and our headquarters in Shanghai streamline market entry, registration, and local adaptation.
Оставьте заявку на активацию бизнеса и разработку стратегии
Send request for brand management in China
Startups & Innovation Growth
We create optimal conditions for startup and corporate growth through a unique support ecosystem connecting enterprises, VC funds, incubators, industry associations and key conferences. We provide access to cutting-edge technologies, valuable partnerships, and leadership expertise while facilitating strategic alliances and funding opportunities.
Оставьте заявку на развитие стартапов и инноваций
Оставьте заявку на ведение электронной коммерции
End-to-End China Import/Export Solutions
We handle the complete supply chain process - from sourcing and procurement to quality control, customs clearance, and final delivery. Simply provide your specifications, and we manage everything: product sourcing, quality inspections, documentation, transshipment, door-to-warehouse logistics, and storage solutions.
Send request for import/export solutions
We handle the complete supply chain process - from sourcing and procurement to quality control, customs clearance, and final delivery. Simply provide your specifications, and we manage everything: product sourcing, quality inspections, documentation, transshipment, door-to-warehouse logistics, and storage solutions.
Corporate Access & Strategic Events Program
Organizing business tours to China's leading corporations and coordinating high-level events across technology, innovation, trade and culture sectors. Our portfolio includes:
• Executive business matchmaking
• Industry conferences & seminars
• Trade exhibitions & fairs
• Cultural exhibitions in national museums
Supported by our established connections with key industry associations in China's major economic hubs.
• Executive business matchmaking
• Industry conferences & seminars
• Trade exhibitions & fairs
• Cultural exhibitions in national museums
Supported by our established connections with key industry associations in China's major economic hubs.
Оставьте заявку на организацию бизнес-миссии
Trusted strategy developers for major global brands
VkusVill. What we did
Developed the brand concept, communication strategy, and naming. Curated and adapted the product assortment to align with cultural nuances and consumer preferences.
Launched and optimized official stores and social media accounts on Tmall, JD, WeChat, Douyin (TikTok China), and Xiaohongshu (RED). Partnered with licensed distributors and ensured full product certification compliance with local regulations
Launched and optimized official stores and social media accounts on Tmall, JD, WeChat, Douyin (TikTok China), and Xiaohongshu (RED). Partnered with licensed distributors and ensured full product certification compliance with local regulations
Siberian Wellness. What we did
Developed comprehensive marketing, communication, and media strategies for cross-border expansion into the Chinese market. We successfully established and optimized accounts on five key marketplaces: Tmall, Douyin (TikTok China), Kuaishou, Poizon (DeWu). Conducted in-depth consumer demand analysis and adapted the existing product assortment to align with local preferences and market needs.
SPLAT. What we did
We developed a comprehensive brand concept and communication strategy tailored for the Chinese online market. Our approach included:
Executed an integrated campaign across:
The rebranding efforts resulted in:
✓ Strengthened market positioning
✓ Expanded customer acquisition
✓ Increased average order value
The strategy successfully enhanced brand relevance and commercial performance in China's competitive digital landscape.
- Marketplace & Social Media Audit – Conducted a thorough analysis of the brand's current presence across e-commerce platforms and social networks
- Product Assortment Optimization – Curated and adapted the product lineup to align with local consumer preferences and market trends
Executed an integrated campaign across:
- Social Networks: Weibo, WeChat, Douyin (TikTok China), Xiaohongshu (RED)
- E-Commerce Platforms: Tmall, Tmall Supermarket
- Targeted Advertising Initiatives
The rebranding efforts resulted in:
✓ Strengthened market positioning
✓ Expanded customer acquisition
✓ Increased average order value
The strategy successfully enhanced brand relevance and commercial performance in China's competitive digital landscape.
GRASS. What we did
We developed a market entry strategy for the brand's expansion into China's online retail sector, focusing on home care, cosmetics, and automotive chemical product categories. The implementation included launching live-stream commerce through the brand's official accounts and creating targeted advertising campaigns across Tmall, Douyin, and Xiaohongshu (RED) platforms.
The project involved comprehensive product certification, pricing strategy development, and economic feasibility analysis. Additionally, we established a dedicated e-commerce team to enable the brand's independent operations within the Chinese market moving forward.
The project involved comprehensive product certification, pricing strategy development, and economic feasibility analysis. Additionally, we established a dedicated e-commerce team to enable the brand's independent operations within the Chinese market moving forward.
Mineral water «SHAMBALA», «DEMIDOV». What we did
We created distinctive and memorable product naming, design, and packaging tailored to appeal to Chinese consumers. All products were certified to comply with local standards and regulations. We established a complete operational framework including logistics, customs clearance, and B2B sales management for the Chinese market.
This comprehensive approach ensures brand recognition, regulatory compliance, and seamless market entry—providing a strong foundation for successful long-term operations in China.
This comprehensive approach ensures brand recognition, regulatory compliance, and seamless market entry—providing a strong foundation for successful long-term operations in China.
AlmaValley, Organika. What we did
Conducted in-depth market research to develop tailored brand positioning aligned with Chinese consumer preferences and cultural nuances. Organized exclusive wine-tasting events in Shanghai to enhance brand awareness and strengthen market presence in China.
Managed end-to-end B2B sales operations, including:
Managed end-to-end B2B sales operations, including:
- Curating a market-driven product assortment
- Conducting financial analysis and project feasibility planning
- Overseeing all aspects of commercial operations
Delegation Visit of Russia’s Association of Innovative Regions "Business & Government" at MSU-SPP
We facilitated 18 high-level meetings with Fortune 500 companies, leading industry associations in Shenzhen (including autonomous tech, machinery, and semiconductors), and toured top-tier tech parks and incubators to discuss direct investment opportunities from China.
Business Mission for the "Leaders of Moscow Development" Program
From July 16 to 21, 2024, 39 meetings and events were organized for 100+ participants each, involving some of the largest companies from the Fortune 500: Meituan, Ctrip, and the LuJiaZui Financial District Development Bureau.
Government organizations and institutions were also involved, including the China Research Institute for Digital Cities, Jiaotong University, and the G60 Innovation Corridor — the largest innovation cluster that plays a key role in China's strategy for developing an innovation-driven economy and technological leadership.
Strategic partnerships were established at the level of government exchange of innovative technologies in the fields of artificial intelligence and autonomous vehicles. Valuable speakers from China were attracted to participate in significant cultural events in Moscow.
Government organizations and institutions were also involved, including the China Research Institute for Digital Cities, Jiaotong University, and the G60 Innovation Corridor — the largest innovation cluster that plays a key role in China's strategy for developing an innovation-driven economy and technological leadership.
Strategic partnerships were established at the level of government exchange of innovative technologies in the fields of artificial intelligence and autonomous vehicles. Valuable speakers from China were attracted to participate in significant cultural events in Moscow.
DOM.RF - education tour
For two years, we have been helping to organize visits to fascinating architectural firms in China. During this time, with our support, over 100 architects and urbanists have visited Shanghai, Hangzhou, Shenzhen, and Guangzhou, and have explored leading global and local architectural practices — from the works of Wang Shu to Zaha Hadid, Tadao Ando, and many others.
VkusVIll — business development tour
As part of their market, competitor, and technology research, the VkusVill team approached us with the goal of studying the experience of their Chinese counterparts. During three business missions, we visited the super app Meituan, the social-commerce platform RED, the supermarket chain Yonghui — the largest warehouse logistics operator in Shanghai — as well as the supermarket chain Fudi and the marketplace JD.
advertising campaigns for various industries
500+
15+
completed projects with top Tier-1 enterprises
winning track record for our B2B and B2C clients
100+
1M+
unique customers
CNY revenue generated for our clients
30M+
( 02 )
Supplier Sourcing & Vetting
( 04 )
Quality Control & Compliance
( 06 )
Shipping & customs clearance
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Private Label Manufacturing
( 03 )
Order Placement
( 01 )
End-to-End Supply Solutions
We organize exports from China and provide end-to-end procurement and delivery services
( поставки из китая )
( LEARN MORE )
( 04 )
art-market & culture
( 05 )
Е-commerce
( 02 )
exports
( 03 )
business enterprises
( 01 )
marketing
ALONSY IS A TEAM OF Global hands-on experts WITH diverse professional backgrounds
ALONSY founders are featured lecturers at Moscow School of Management SKOLKOVO, MSU Graduate School of Business, and China Professionals, while also serving as expert contributors to Forbes, Sostav, and RBC. Each founder has personally navigated the entire journey of business development and China market entry – this hands-on experience enables us to deliver unconventional solutions for even the most complex challengesю
Chinese and foreign experts fluent in Chinese. Specialists have an excellent understanding of the characteristics of the Chinese market and culture and comprehend the specifics of this target audience.
10 experts
3 FOUNDERS
ZHANNA KHROMYH
— Since 2016, has curated international contemporary art exhibitions in China and art collaborations between Chinese artists and international luxury brands.
— Worked as a curator at the HOW Art Museum and the Perrotin Gallery in Shanghai. As part of the AUP team, curated artist collaborations with La Prairie at West Bund Art & Design.
— Worked as a curator at the HOW Art Museum and the Perrotin Gallery in Shanghai. As part of the AUP team, curated artist collaborations with La Prairie at West Bund Art & Design.
Andrey Tuzhikov
— 13 years of experience in import and export with China, including assistance in launching enterprises.
— Collaborates with Severstal, Gazprom Neft, AzotTech, PromSintez, and VkusVill.
— Total volume of import-export transactions exceeds $10 million.
— Collaborates with Severstal, Gazprom Neft, AzotTech, PromSintez, and VkusVill.
— Total volume of import-export transactions exceeds $10 million.
ANASTASIYA POTIYEVSKAYA
— Expert in promoting cosmetics, health products, and technologies in the Chinese market.
— Since 2011, has worked with major Russian brands, including SPLAT, GRASS, and Siberian Wellness.
— Collaborates with platforms such as TMall, Little Red Book, JD, Poizon, and Douyin.
— Since 2011, has worked with major Russian brands, including SPLAT, GRASS, and Siberian Wellness.
— Collaborates with platforms such as TMall, Little Red Book, JD, Poizon, and Douyin.
FAQ
An account can be opened in any country; it doesn’t have to be in China.
We organize our work so that you don’t have to be in China. We fully represent your interests in the Chinese market.
We will analyze your product range and the market, then select the most relevant and economically viable products for promotion.
It’s advisable to start preparations at least 1.5 months in advance. However, this depends on the delegation’s level and the number of targeted visits.
We analyze open and internal analytics from marketplaces. We have access to internal marketplace analytics as we are partners with China’s leading online platforms and social networks.
We provide an individual and transparent pricing calculation, accounting for hidden costs: duties, VAT, warehousing, marketing, packaging, influencer fees, and other expenses.
To make projections, we assess competitors through public and proprietary data sources and calculate potential sales volume according to the allocated marketing budget.
This usually takes about 7 business days, but it depends on the complexity of the request.
No, a legal entity in China is not required—we can work with any international company.
This depends on the product/service category, goals, and objectives. We calculate the budget based on KPIs, projected according to your sales plan. We create a detailed promotion and investment plan for each marketplace, with a full breakdown of investments and sales.
Send your inquiry, and we will contact you within 1 working day
We will answer all of your questions and find the best cooperation format
Making the complex Chinese market
EASIER
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